The Role of UTM Parameters in Performance MarketingPerformance marketing aims to drive measurable business results. UTM parameters work with analytics tools to provide a clearer picture of campaign effectiveness.
How to Automate Customer Retargeting With Email MarketingEmail retargeting is a great means to engage with your customers. You can make use of retargeted emails to advertise products that they've included in their cart or recommend brand-new products. You can also send out retargeting emails to non-active customers, urging them to re-engage with yo